UX/UI
FriendZone
FriendZone helps maintain meaningful friendships in the midst of busy adult life by offering scheduled reminders and personal insights that support effortless reconnection.
Why FriendZone?
As adults, our responsibilities grow and free time shrinks. Friends who are not part of our daily routine easily slip out of mind, and what used to be effortless now feels like a task.
FriendZone easily nurtures friendships through:
Scheduled reminders
Personalized notifications
Tips and Best Practices
Research & Key Findings
Research participants: 44 people
34 women, 8 men, 2 non-binary
Age distribution: 25–35 (39%), 36–45 (39%)
Persona: Adi Vitenshtein, 29
Adi is educated, tech-savvy, and in a relationship.
She struggles to maintain friendships outside of work.
She often forgets to share the “small moments,” and
finds coordinating schedules overwhelming.
Key Challenges:
Scheduling conflicts
Mental fatigue & Forgetfulness
Feeling socially awkward
I could benefit from a personal
reminder to reconnect (30%)
Easily locates
common interests
I wish to maintain friendships more consistently (93%)
Tips for better communication
Reaching out tends to
feel like a chore (63%)
Reduces Mental fatigue by
scheduling check ins
Flow chart & Wireframes
Design Core Concept
The friendships we foster throughout life form a kind of solar system.
Friends orbit around us - some closer, some farther - and these distances shift with time and circumstances.
Shapes
The visual language features ovals and soft, orbit-like shapes
Colors
A soothing color palette of turquoise, soft greens, cream, and gray
Alerts
Scheduled Reminders
Set personalized check-ins for each friend - FriendZone
will remind you when it’s time to reach out.
Tailored alerts
Share updates or ask for support from your orbits. FriendZone collects information and provides
simple, meaningful conversation starters.
Integrations
App sync
Finds overlapping free time in your and your
friend’s calendars, making meetups effortless.
Calendar sync
Pulls shared interests from other apps to suggest talking points and activities.
Fostering connections
Calendar sync
Bite-sized, friendly advice for navigating social anxiety, reaching out after long gaps, or resolving misunderstandings.
