UX/UI
Et Ladaโat
Et Ladaโat is an Israeli non-profit organization dedicated to promoting financial education, equality, and a more prosperous society.
This is my redesign concept for their website.
Goals
A. Refine the organizationโs vision
Making it clearer, and more cohesive
B. Addressing all key demographics
In the original website, only educational teams were properly addressed, while adults, families, and teens felt secondary and overlooked. My redesign gives each audience equal presence and clear pathways to engage.
C. Make financial education gender-inclusive
By using gender-neutral language, I aimed to reduce unnecessary barriers and make the content accessible and appealing to all.
Masculine form of address
Gender neutral phrasing
Design Strategy
I chose to create a school-like atmosphere that feels approachable and welcoming. I chose a palette of light blue, green, and purple, paired with light-hearted collages and subtle brutalist elements, to create an environment that feels open and unintimidating.
Comparison
From an old-fashioned and crowded layout to a colourful, breathable design that speaks to all ages.
New
Original
By giving each course a unique visual identity, rather than repeating the same layout, both differentiation and overall appeal were enhanced.
New
Original
Instead of the Google-Sheet trivia that redirected users away, I integrated the activity directly into the website.
New
Original
Results
Prototype
This project was created during my studies at 6B School of Design.