Branding
Between Heaven and Earth
Promotional content for “Between Heaven and Earth” dance festival.
This Jerusalem-based festival integrates significant Jewish elements while attempting to bridge the sacred and secular worlds.
This short video serves as a visual summary of the festival, capturing its atmosphere in order to promote future
similar events.
The posters trio was designed to explore the space between the sacred and the everyday: bare-skinned dancers set against a seemingly secular Star of David backdrop, all wrapped in a soft haze that hints at the mystery of the sacred.
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The merchandise line includes festival T-shirts for both men and women,
as well as a tassel (tzitzit) shirt created specifically for the dancers.
